Personal story of the creative director

I (Aleksandar Janicijevic) was born, raised and educated as a designer and architect in Belgrade, Yugoslavia.
Looking back I can see at least three major waves of influence in the process in which I am still involved today.

During the first (1) wave
(1949 - 1975)
I was attending schools and practicing architecture, creating space objects, paintings, drawings, photographs. i was also doing a lot of traveling through europe, africa
and asia.

First (1) wave influencers

• my predecessors
• serbian medieval architecture
• bogdan bogdanovic, ranko radovic
• alvar aalto, bauhaus
• jorge luis borges
• herman hesse
• italy, france, england,
• holland, greece
• denmark, sweden, norway
• finland
• nepal, afganistan, iran, turkey
• india

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